Privacy Policy for time-n-tide.com

1. Introduction

At Time and Tide (“we”, “us”, or “our”), we recognize the importance of safeguarding your personal data and are fully committed to respecting and protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website, time-n-tide.com, and when you interact with our services, in accordance with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable data protection legislation.

Our commitment to data privacy is embedded at every level of our operations. We treat your information lawfully, fairly, transparently, and securely—because your trust means everything to us.

2. Scope of Policy and Data Controller Role

This Privacy Policy applies to all individuals who access or use our website at time-n-tide.com, communicate with us, or purchase our products or services. Time and Tide is the data controller of your personal data, which means we determine the purposes and methods of processing personal data collected through time-n-tide.com.

3. Categories of Data Processed

We may collect and process the following personal data, either directly from you, through your use of our website, or from third-party sources:

a. Usage Data
Collected automatically when you visit the website, such as browser type and version, Internet Protocol (IP) address, time zone, device identifiers, session data, pages viewed, duration of visits, and actions taken.

b. Account Data
When you create or manage an account, we collect identifying details such as your full name, email address, postal address, telephone number, and login credentials.

c. Profile Data
Includes information you provide or generate in using our services—such as purchase history, saved preferences, favorite products, and interaction behavior.

d. Communication Data
Includes any correspondence you send to us, such as customer service requests, emails, chat messages, and contact history.

e. Technical Data
Device and system information including your operating system, browser plug-ins, screen resolution, language settings, connection type, and software version.

f. Transaction Data
Details about your purchases, including billing and shipping address, order history, payment method used, and transaction identifiers (processed in coordination with third-party payment processors).

g. Preference Data
Covers choices you express about newsletters, promotional communications, geo-targeted offers, product interest categories, and marketing opt-in/out indications.

4. Legal Bases for Processing

We process your personal data based on one or more of the following legal bases:

– Consent: Where you have given clear and affirmative consent to the processing of your data for a specific purpose (e.g. receiving marketing emails).
– Contract: To fulfill our obligations under a contract with you (such as order processing).
– Legal Obligation: For compliance with a legal requirement (e.g. accounting or tax regulations).
– Legitimate Interest: To pursue our lawful business interests, provided your rights and freedoms do not override these interests (e.g. improving the security and usability of time-n-tide.com).

5. Your Rights

Under applicable data protection laws, you may have the right to:

– Access: Request a copy of the personal data we hold about you.
– Rectification: Request correction of inaccurate or incomplete data.
– Erasure: Request deletion of your personal data, subject to lawful limitations.
– Restriction: Request restriction of processing in certain circumstances.
– Portability: Receive your data in a machine-readable format and transfer it to another controller, where applicable.
– Objection: Object to processing based on legitimate interests or direct marketing.
– Withdraw Consent: Revoke consent at any time for processing based on prior consent.

To exercise any of these rights, please contact us at: [email protected].

6. Security Measures

We implement appropriate technical and organizational measures to secure your personal data, including:

– Data encryption both in transit and at rest;
– Access controls and user authentication protocols;
– Regular data backups and secure storage facilities;
– Staff awareness and data privacy training;
– Incident response plans to address data breaches.

Despite our efforts, no system is fully immune from cyber risks. Accordingly, we encourage you to take appropriate safeguards when interacting with time-n-tide.com, such as using unique passwords and limiting the sharing of sensitive data.

7. International Transfers

If your information is transferred outside of the European Economic Area (EEA) or other jurisdictions with similar protections, we ensure that adequate safeguards are in place in accordance with GDPR Article 46 or CCPA-compliant mechanisms. Standard Contractual Clauses or equivalent legal instruments are used to ensure your data remains protected irrespective of location.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purpose for which it was collected. Retention periods vary based on data type and applicable legal or regulatory requirements:

– Account Data: Retained for the duration of your account and up to 24 months following closure;
– Transaction and Payment Data: Retained for 7 years to comply with financial regulations;
– Communication Data: Retained for up to 36 months;
– Technical and Usage Data: Retained for analytics purposes for up to 24 months;
– Preference and Marketing Data: Retained for 24 months from last interaction.

9. Cookie Policy

Our website uses cookies and similar technologies to enhance user experience. Tokens or identifiers may be stored on your device when you use time-n-tide.com. We use the following categories:

– Essential Cookies: Required for core site functionality and secure site access.
– Functional Cookies: Support customization (e.g. remembering settings and preferences).
– Analytics Cookies: Allow us to track user behavior and site performance (e.g., via Google Analytics).
– Performance Cookies: Improve responsiveness and stability during user interaction.

10. Cookie Management and Compliance with GDPR & CCPA

You can manage cookie preferences via your browser settings or through our cookie banner. For EU visitors, we provide a consent mechanism aligned to GDPR, where non-essential cookies are only activated upon affirmative opt-in. For California residents, our process adheres to CCPA “Do Not Sell or Share My Information” standards, including opt-out links and processing transparency.

You may change cookie preferences or revoke consent at any time via the cookie settings found on time-n-tide.com.

11. Special Protections for Children Under 13

Our website and services are not intended for children under the age of 13. We do not knowingly collect or solicit personal data from individuals under that age. If we become aware that personal information has been collected from a child under 13 without verified parental consent, we will promptly delete such data. Parents or guardians may contact us at [email protected] to review or request deletion of a minor’s data.

12. Policy Updates and User Notifications

This Privacy Policy may be updated from time to time to reflect changes in our practices, technologies, or legal obligations. We commit to notifying users of material changes through notices on time-n-tide.com or by contacting you directly via email, when appropriate. Continued use of the website constitutes acceptance of any updated terms.

13. Contact Information

If you have any questions about this Privacy Policy, your data rights, or if you wish to exercise your privacy rights, please contact us at:

Email: [email protected]

We are committed to compliance with all applicable data protection laws and to resolving privacy concerns in a timely and transparent manner. You may also have the right to lodge a complaint with your local data protection authority.

Thank you for trusting us with your personal information. Your privacy is, and will always be, a priority at Time and Tide.